How Does Marketing Automation Work?
We are living in a modern age of the internet where almost every major business venture has an online presence. It doesn’t matter if you want to buy a toothbrush or a want to make a massive business deal, everything can be achieved. However, the growth of the business online can become a real headache, especially after your clientele reaches the thousands. Managing this many clients is a near impossible task for a handful of people. Luckily, we have software systems that are developed to manage and market our content all at the same time. This sort of system is called marketing automation.
What is Marketing Automation?
Marketing automation is a system that takes care of marketing tasks, manages major clients of your business, increases overall work efficiency, and rapidly grows the business revenue.
The above definition makes it clear that marketing automation prioritizes certain clients by reading their past behavior and interest in your business. In this way, the chance of targeting the right people increases drastically every time you market a new product or service. This marketing method is guaranteed to boost sales and also save you a lot of money that would have been wasted by marketing the wrong audience.
How Does It Work?
To understand thoroughly how marketing automation works, here’s an example below:
Let’s say a customer named Rebecca visits your website which she found out through social media. After roaming around for several minutes she expresses her interest in your product or services by subscribing to your email newsletter. Now, Rebecca has entered your system of marketing automation. Within a couple of hours after signing up for your email service, Rebecca will receive a personalized email which might go like this, “Hi Rebecca, thank you so much for registering on our website and signing up for the email newsletter. We are so glad to have on you onboard, you are going to love it”. An email like this makes the client feel special and peaks their interest in your business.
Now that Rebecca is registered in your system, the marketing automation will keep on sending her promotions and advertisement for any new product or service. It will also invite her to an event if required. Marketing automation can interact with thousands of customers at once, just like it did with Rebecca. You can deal with thousands of clients without even moving a finger.
Benefits of Marketing Automation
Saves Valuable Time
Marketing automation definitely saves a lot of time by managing low tier customers and keeping them satisfied. You can utilize this time by managing the bigger clients yourself personally.
Marketing automation is an intelligent system, which means it is designed to target the right group of people every time. It also eliminates the need of hiring multiple people just for marketing your services.
Strengthens Marketing and Sales Partnership
Sales and marketing are two separate departments in a business. They have to work in coordination for an organization to succeed. Marketing automation keeps both of these departments happy as there are few people to blame for any blunders if they occur.
The objective of Marketing automation is to utilise software to automate marketing actions for businesses.
Managing tasks that are repetitive such as website actions, CRM actions, sales funnels, leads emails and social media is the job of Marketing Automation technology. Direct msging have automation systems and solutions to take the heavy work out of repetitive tasks within your business. We use the Infusionsoft CRM along with our own sales marketing systems.